Retailer Gut Check; Plus, Grokking D-9 Contracts

Dear Client:  It’s the week before NBWA, the start of fall, and the slide into OND season. We reached out to a couple of handfuls of sizable retailers, on- and off-premise, to get their insights on some big questions. We got some answers.  Some notable themes emerged: (More) RTD mania, price sensitivity, NA, and a few other lookouts.  Note, this isn’t an exhaustive look at the retail landscape, but it does cover some sizable players. (And, per usual, retailers' identities