Resetting the Bar: Our Talk with August Busch IV

Beer Business Daily spoke with Anheuser-Busch, Inc. president August A. Busch IV last week on a variety of issues affecting the U.S. beer business. Most interestingly, August walked us through some history that puts last summer's pricing in perspective. The following are excerpts of our conversation:AUGUST IV ON SUMMER DISCOUNTING. Harry, let me give you kind of a snapshot of this year as I saw it. I definitely think we reset the bar this year. It was a very painful