Not surprisingly, many A-B distributors are offering fairly high gross profit multiples for the InBev European brands, according to several Truth Squaders. We've heard of several deals in the works for weighted average three and even four times gross profit, while several other InBev distributors still holding out for 4 plus times. Of course, the price of the brands depends on the overall trends, gross margin, the volumes involved, and whether the deal resides in a strong franchise state or
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