Red Bull Pricing Bombshell

Thanks to Truth Squaders we have some clarity on the Red Bull margin situation now. Remember that Red Bull NA held a big meeting of distributors in Las Vegas a few weeks ago. They announced some new initiatives.....the normal stuff at those sorts of meetings: new packages, new waters, etc.But at the end, a bombshell: Red Bull brass rather abruptly announced that after ten years in the market, Red Bull was raising FOBs $1.20 to distributors. Huh?Folks we talked to