Rebound

The first week of October saw better beer volumes following a dismal September. Supermarket IRI scans show beer volumes up 1.5%, cycling a similar trend last year. Pricing was up 3% versus a slight decline last year. Leading the increase in average pricing per unit was Modelo, as Gambrinus drives through price increases in certain markets. Domestic premium beer brands lost a half point of share, continuing their trend of dropping share to imports and craft. We are seeing more