Readers Weigh In: Non-Alc Definitely an Underserved U.S. Beer Opportunity

Dear Client:Monday we ran a story on brewers betting more on non-alc in the U.S., as the Denver Post wrote of an imminent new non-alc launch from Molson Coors in Canada next year, with the U.S. to follow.We had no idea the story would strike such a chord in readers. Many wrote in arguing for the market pull this type of product could have in America. Of course, there were many finer points: Exact ABV of no/low alcohol, to calorie