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Readers, Consumers, Experts, and I Offer Our Views of Bud Light’s New Design

Dear Client:Getting decidedly mixed reactions about the new Bud Light primary package. As expected, much of the reader reaction was along party lines, with MillerCoors distributors saying "it sucks" while many A-B distributors saying "it will pop on the shelf, it's bold." To a passel of millennial beer drinkers we polled at a bar (decidedly not scientific), the reaction was also mixed. "It's too hipster" "The font is too masculine" "I like the Indian hieroglyphics at the top" (huh??), "On

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