Much of the nation's heaviest beer drinking areas were hit with rain showers and thunderstorms for the Independence Day weekend, dampening brewers' and importer's hopes that July 4th would start off a strong third quarter. Independence Day accounts for a full 7% of yearly beer sales.Thunderstorms and flooding spread across the Tennessee River Valley, the central Appalachians, along the Gulf Coast, and into the Southeast. The strongest storms were in Kentucky and the Florida Panhandle. Tropical Storm Bill moved from
You need a subscription to access this article.Login now or subscribe to get daily industry insights!
Log In
Forgot Password
Don’t have an account yet?
SUBSCRIBE