Put 30 Packs Behind the Dumpster

That was the money shot in a wide-ranging panel of high-end beer moderated by CM Profit Group's Tom Fox. It was uttered by Crown Imports' Bill Hackett, who pointed out that "retailers are focused on more than volume.....why on earth would you put 30 packs in position A. I realize there's a place for 30-packs in the market, but put it out back behind the dumpster where it's hard to find....make the consumer work for it.....wholesalers tell me, 'Well, that