Private Label Crafts Hit the Scene

Dan Wandel, the senior vice president for bev alc at IRI, gave his biannual summary of how the craft beer business is doing in the US, and he pointed out several interesting tidbits that sometimes go under the radar. One surprising development in 2007 was the introduction and growth of several hot private label craft brands created by supermarket chains. In fact, Kroger's Tap Room No. 21 Amber Ale was the top new craft brand in California and several other