Prime Sues Mark Anthony over Más+ Trade Dress

Dear Client:  Back in early October, Mark Anthony International sued Prime, seeking declaratory judgement that its new Más+ hydration brand (in partnership with Lionel Messi) is "lawful and noninfringing and to stop Prime Hydration’s anticompetitive efforts to monopolize functional design features that are commonplace in the hydration beverage industry," as it said in its opening salvo. This, after Prime Hydration's legal counsel sent a cease-and-desist letter claiming that Mark Anthony’s MÁS+ products “obvious[ly] and intentional[ly] infringed on Prime Hydration’s trademarks