Pricing Remains Firm

While pricing is so far holding up around the country, there are still several $14.99 30 packs of premium beer, likely in loss-leader situations. The same markets keep popping up: LA, St. Louis, and Las Vegas.But in supermarket scans, pricing is still healthy and volume isn't too bad either. Morgan Stanley analyst Bill Pecoriello cites IRI data showing that average price per volume increased a solid 3.9% vs a 2.8% increase a year ago. A-B has lost market share in