Pricing Breaks the Sound Barrier

Pricing hits the Deuce ceiling, but tougher comps will bring it back down. Dear Client: David Williams of Bump Williams Consulting represented our industry on the Today Show to talk about, what else? Beer pricing.  Beer was late to the price increase game, but when we did, we came in hot, and consumers along with the mainstream press are all over the story, complete with the usual puns.  "Beer is leaving a sour taste", announces one talking head, before encouraging