Price Increases Ain’t Always Easy

Dear Client: As brewers across the nation prepare for their Fall frontline price increases, there have been a few hiccups. For one, there have been beer excise tax increases in Illinois, New York, North Carolina, and Puerto Rico (which is Coors country). This can wreak havoc on planned increases. For example, the Carolinas GPI is running about three weeks late because of the North Carolina tax hike. Brewers like to promote the big packages to the same price point for