Predictions, 2024

Dear Client:  While we skipped our predictions issue last year -- which by pure luck was perhaps the best year to sit it out -- our editors are back at it, gazing into their foggy binoculars to divine the trends that we see as being most likely to play out significantly in 2024. So here goes:  JENN'S PREDICTIONS: PEPSI’S BLUE CLOUD BECOMES SOMETHING ELSE ENTIRELY. We’ve said since last year that something has to give with Pepsi’s Blue Cloud, which