Predicting Consumer Patterns: Fractionalization Revisited

Today’s Soft Drink Consumers are Tomorrow’s Beer Drinkers.You know that old adage that the beer business is perpetually five years behind the soft drink business. This stereotype has historically been applied to technological and innovative advances in distribution, and I've been on record in several recent speeches saying I don't believe this gap exists anymore. However, a gap that will probably always exist is the fact that consumer buying patterns for non-alc CSDs, waters, juices, and teas, are always five