Power Shoppers Changing Beer Buying Habits

In our series exploring the lack of growth in our industry, we turn to the new grade of consumer: the power shopper. You are not scared of her yet, but you should be. She is creeping up on the industry and changing the way beverages are sold.Our friends at ACNielsen and IRI have dubbed this the "heavy channel shoppers" and they are family shoppers who frequent a wider variety of channels, more frequently, and spend more per trip. These heavy