Power Hour: Laggers, Growers and Newcomers

Dear Client:Before you go supporting the beer industry on this long holiday weekend, we've picked and pulled some of the macro trends from yesterday's "Power Hour" with IRI's Dan Wandel, who provided a rundown of beer for the first six months of 2015 ending July 5 across multiple channels.Last year, the overall beer category finished ahead of both wine and spirits in the multi outlet channel (MULC). Beer hasn't fared as well this year, however, lagging slightly behind the two.