Ponturo Speaks on A-B Marketing

August 10, 2011Ponturo Speaks on A-B Marketing Dear Client:Former top vp sports marketing for A-B Tony Ponturo spoke to Bloomberg TV last week about A-B's marketing, and he wasn't exactly glowing with praise (Tony is now head of his own sports marketing firm, Ponturo Management Group). " They are good cost cutters, but you have to grow the numerator side of the business. You have to grow market share and sales. Cost cutting will only sustain yourself for so long.