Phusion Launching New Barstool FMB:  Pirate Water

Dear Client: It's been awhile since we've heard from the folks at Chicago-based Phusion Projects, makers of Four Loko and Mamitas tequila seltzer, among other concepts. Phusion is undoubtedly one of the OG disrupters in the bev-alc space with the introduction of Four Loko, which from 2005 to 2012 was a roaring success until it famously got clipped by various state and federal agencies, ultimately resulting in an expensive removal of all caffeinated product from the shelves, reformulating, and re-launching.