PF Chang’s Local Selection Strategy

October 17, 2011PF Chang's Local Selection StrategyDear Client:BBD caught up with Chinese food restaurant chain PF Chang's beverage director, Mary Melton, for a brief chat about her beer selection. An excerpt:BBD: How do you chose which beers are sold in your restaurants? MARY MELTON: There are two beers that everybody [all PF Changs] carries, Tsingtao and Kirin. Other than that, it's very local driven. They can take any beer that they think is working for their market. So if they're