Pernod Ricard “Reimagines” its Route to Market, Giving RTDs to Reyes and Crescent Crown in Seven States

Dear Client:  One more piece of breaking news before you enjoy your holiday: Today, Pernod Ricard USA, one of the top spirits players in the country, has announced some route to market changes that newly award the company’s RTD business in seven states to large Molson Coors/Constellation houses, Reyes and Crescent Crown. Crescent Crown and Johnson Brothers/Maverick also got in on Pernod's new incubator brand business as well. The moves coincide with Pernod USA’s launch of two new business divisions