PepsiCo Wants to Participate in Bev Alc “In a Consistent and Structural Way”

Dear Client: Well, now we have to start paying attention to PepsiCo earnings, too. Thanks Boston.  Indeed, on Pepsi's fourth quarter earnings call yesterday, an analyst probed about Hard Mountain Dew: How Boston and Pepsi’s partnership to bring that product to market has progressed, and whether the soda company has broader ambitions in the bev alc space.  ALCOHOL "STRATEGICALLY VERY INCREMENTAL" FOR PEPSI. “With regards to alcohol, great question,” answered Pepsi CEO Ramon Laguarta.  “And I think it's a very