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PepsiCo Sharpens: Cutting SKUs, Prices, And Promising to Review Go-To-Market Strategy

Dear Client:  On Monday, PepsiCo announced commercial and financial priorities to enhance shareholder value, following “ a comprehensive review of PepsiCo’s strategic initiatives.”  It was done to appease Elliott Investment Management, which disclosed a $4 billion stake in the company in September. Recall, the outfit had urged the soda maker to streamline its beverage and food portfolios and refranchise its bottling network, among other things [see BBD 09-3-2025].  Pepsi has seen its value shrink to just over $200 billion from

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