PBR is H-O-T

We've been hearing anecdotal evidence over the past months that Pabst Blue Ribbon, or PBR as the hip call it, is getting lots of play among young adults. In a chat with Alan Willner, Vice-President of Marketing for Pabst Brewing Company, Beer Business Daily learned that not only is PBR growing, it's growing big. How much? Alan says PBR is up 25% YTD in 18 states, and is growing in 32 states. This from a brand that was recently declared