Part II of Our Discussion with Coors’ Ed McBrien

Here is the second and final installment of our wide-ranging discussion with Coors CRO Ed McBrien:Harry: You've got momentum, and despite got tough comps, you continue to gain share, at least in IRI and Nielsen scans. How much of that do you think is innovative packaging, how much is sales execution, and of course none of is it marketing, right?Ed: It's all distributor execution.Harry: Ha. Good answer.Ed: Seriously, I love the question because those three elements are really very much