Part II: Mike’s Light, Mike’s Lime and More

Here is an excerpt of part II of our interview with Anat Baron, General Manager of Mark Anthony Brands, marketer and owner of Mike's Hard Lemonade.ANAT ON MIKE'S HARD LIME. "Mike's hard lime is a direct response to our extensive research, where consumers told us that they wanted something less sweet. So we created a product that was less sweet, and it appealed to a male consumer. We have found that it is doing gangbusters for us, even better than