Pacifico on the Rise

Dear Client: We have a few more morsels from the Constellation Gold Network show yesterday.  What of Pacifico, which Constellation Beer brass loves to call a young Modelo? The company indeed has high hopes for this bright yellow, young LDA favorite. They expect it to be a 25 million case biz by ’25, and the no. 1 LDA Gen Z beer, shared Alex Schultz, VP brand marketing.  MUCH MORE MARKETING MUSCLE. This year will see the brand get its largest