Pabst Wants to Elevate PBR Into the Premium Space

Dear Client:It's been a while since we've shared new news from the Pabst camp, but today we have something that should pique your interest.Pabst sent out a two-minute video to its distributors yesterday, dubbed Pabst Category Growth Story, that essentially asks distributors to elevate Pabst Blue Ribbon from a sub-premium brand into a bottom-tier premium brand.The video, which BBD obtained through nefarious back channels, begins with a brief explanation on how value is being driven out of the beer category