Out-of-Stocks on the Rise, And Other Stories

CONSEQUENCE OF NEW SKUS: OUT-OF-STOCKS ON THE INCREASE. The inevitable consequence of lots of new and growing craft, import, and energy drink brand/pacs is the increase in out of-stocks (OOS), which many retailers are telling us are on the rise. One c-store retailer recently wrote BBD in an email: "I'm increasing the space of my SPIM section like everybody else. But there is a limit, because days of supply dictate that I still give my big premium and budget packages