Our Per Capita Issue

As we examine how and why beer consumption is not where it should be considering we've been adding young adult consumers at a rate that is 60% faster than the general population, the first stop is per capita consumption patterns. As you can see from these graphs, beer per capita consumption is dropping slightly while wine and liquor is growing quickly, particularly wine. When you look at liquor growth, it is important to note that tequila is the driving force