Our Business is Built on Brands

Beer Business DailyJune 27, 2008That's what Anheuser-Busch chief August Busch IV told investors in a conference call earlier this morning to sell his company's accelerated profit enhancement program, which August stressed was in full swing before rumors of InBev's offer were made public.First we point out what's not on the table: Surprisingly and contrary to reports, A-B's plan does NOT include reductions in marketing spending ("As you can see, our business is built on brands," said August IV) even though