One Solid Brand Per Growing Category

It's been awhile since we turned our speculative gaze on what's going on inside the red brick walls at One Busch Place, so we spent some time with A-B distributors last week on the black Truth Squad horn.Their conclusion: A-B seems to be concentrating on integrating the brands they have cut deals with first and foremost. That seems to be priority one. At the same time, they wish to have at least one solid brand in each growing beverage category,