One Hundred Million Over Three Years

BBD learned last night that Miller Brewing Co. has struck a semi-exclusive marketing deal with big Hispanic network Univision, to target the elusive but lucrative Hispanic beer drinker. Remember, the Hispanic market is not just high per capita beer drinkers, but the fastest growing as well.The deal is worth one hundred million over three years, and is the largest ever struck with Univision. It will include ads and product placements over TV and radio, and includes exclusive beer sponsorship of