One, Four, Fifty-Two

We at the BBD offices are a fun bunch, and we like to play games. One of the best games... er, one of the mediocre games..okay, a lame game...is when we get the year-end IRI / ACNielsen numbers by brand and play One, Four, Fifty Two. This is where we compare the trends of brands for the last one week of the year, the last four weeks, and the last fifty-two weeks. Obviously, if the one and four week trends