March 11, 2014Dear Client: GuestSciences (the recently merged GuestMetrics and Restaurant Sciences) yesterday reported weak on-premise traffic trends for the first 8 weeks of 2014, including 6.4% in beer volume declines during the period. It's bad out there, as poor weather and malaise continues to bleed on-premise sales. It's a problem that the big brewers are spending to address but it's not showing up yet. That's against a backdrop of -4.6% on-premise traffic through January 26 and then -4.5% for
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