July 16, 2012Dear Client: Colorado-based casual restaurant chain Red Robin is undergoing a beverage strategy transformation they call "Take back the Bar", and beer is a big part of it. BBD spoke with Red Robin's senior beverage manager Jill Helmerick for an inside look at the restaurant's new beverage strategy. STRATEGY. Beer sales "are increasing at a faster rate than our food sales," said Jill. How are they doing it? By offering a combination of nationwide mandated brands and letting
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