Off-Prem Beer Dollars Down a Bit in Full July 4 Read

Dear Client:  Latest week to week scans have been a bit of a whirlwind thanks to Fourth of July timing and the corresponding year ago comps.  Recall, trends caught the unfavorable impact of this holiday timing in the week ending June 30, with beer dollars down 10.2%, and they caught the favorable impact in the latest week to July 7, with beer dollars up 9.3%. Put the two weeks together, and beer ended up just on the negative side of