October a Weak Month for C-Stores

November 13, 2013Dear Client: It appears the c-store channel is only getting tougher. Beer sales were up 0.5% in the 4-weeks ending October 26 in c-stores, which was significantly below 1.9% sales growth in the prior 12-week period, per Nielsen. To give you more perspective, the average sales growth over the past two years is 2.2%, so overall sales are taking a hit. Meanwhile, volumes slid 2.1% in the 4-weeks for the 10th consecutive month. So October was a slow