Now It’s Personal: Pricing Turns Ugly

As you can see from the chart below, retail prices for beer have taken a dip for all of the top three brewers for the latest week for which we have data. It appears that everybody wants to get their hot retail deals in early for Labor Day. And that's not the worst of it. There's lots of chatter in the marketplace about hot couponing by Miller and Coors, both intent on winning the holiday, with A-B catching up, and