November BPI Hits 50, Ending a Tough Streak

Dear Client:  The November Beer Purchasers’ Index is in, and it’s dead on 50; right above that point signifies segment expansion. Not only is that “bullseye” outcome, as the NBWA characterized it, a rarity, but also – we’ll take it. The year-ago reading was just one point higher.  November’s reading was a notable improvement from the consecutive prior months, which were infamously tough for beer (in both industry CEO commentary and BPI alike), but have begun to pick up heading