November Beer Sales Tepid While Pricing Soars

Beer volumes were fairly tepid despite relatively easy comparisons in November, and the negative trend accelerated towards the end of the month, at least in IRI supermarket scans. Beer volumes declined 1.5% in the latest week ending November 24, bringing the latest 4 week volume trend to +0.3%, which is a markedly slower trend than the 2%+ we saw in September and October, says Morgan Stanley's Bill Pecoriello, citing IRI scans. "This deceleration is in-line with the slowdown that we