Beer Business Daily – beer industry news and numbers

Not Your Slacker Gen-Xer

Gen Yers are coming of age.This month's issue of American Demographics features the characteristics of what it calls the "about to be's", or the echo boomers who are just now turning 21 years old. Born in 1982, today's 21-year olds are an extremely multi-cultural group. One in three are not Caucasian, one in four were raised by single parents, three out of four have working mothers, and virtually all of them are Internet savvy and carry mobile phones. "Boomers like

You need a subscription to access this article.Login now or subscribe to get daily industry insights!

Channels