Not Just the Economy

Dear Client:While we placed most of the blame of the recent softness in the beer industry on the tough economy, Truth Squaders came out in droves offering their alternative explanations, explanations which are transient and therefore temporary. That's good news. Here are the top explanations:1. Weather was lousy. This is of course the old standby, but with a twist. One reader pointed out that weather fluctuations affect beer sales the most in Spring and Fall months, because the fluctuations can