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Norman: Stewardship or Sabotage

Lots of talk about differentiation of brands and finding niches at this year's BBD Beer Industry Summit in Boca Raton, Florida on Monday (MBCo president Norman Adami pointed out that we've had three "annual" summits in 19 months). Every brewery executive touched on the differentiation trend, including Norman, A-B's Marlene Coulis, Coors' Ed McBrien, HUSA's Andy Thomas, and InBev's Doug Corbett. It emerged as the theme of the day. Almost nobody showed up without a slide of an iPod in

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