Norman Adami: “We Are Feeling Pretty Ambitious”

We put on our Packers shirts and grabbed the sausage on a stick to sneak into the Miller Brewing Co. regional meetings today in Las Vegas. Miller is feeling ambitious indeed as it works to maintain the momentum it enjoyed with Miller Lite into 2006. Miller's main strategy: It ain't changed, Mildred. It's still the able challenger, but with the mustard seeds added to the stew of differentiation of brands, package innovations, and more directly comparable advertising with competition, mainly