Dear Client: Last week we checked in with new Diageo Beer Co. CMO Jay Sethi, who teased new plans for the on-premise. He also teased new big campaigns imminent for Guinness. We'd been prying for more detail behind DBC chief Nuno Teles' promise earlier this fall that Guinness, the second-fastest-growing U.S. import, would see a 25% hike in media and marketing spend. We wanted to know exactly where that money would go. "First and foremost, I'm thrilled to see the
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