New to World Tilray Plays Include Shock Top Hard Tea “Lit,” and More

Dear Client:  Tilray brass shared some news about big, new-to-world innovation on the Beernet Radio podcast, after the company reported Q2 results last week.  Notably, they’re launching a hard tea extension of their recent A-B acquisition, Shock Top, in the next month or so. New Shock Top “Lit” is a non-carbonated hard tea at 9% ABV, which Tilray believes represents white space is the crowded category.  U.S. beer chief Ty Gilmore says the product is launching “within the next 30