New Strongbow Brands Could Help Double Business

March 18, 2014Dear Client: It's a really "big year" for Heineken USA's Strongbow cider, according to brand director Charles Van Es. After having jumped from the No. 5 to No. 3 player (per Nielsen, in Q4) of America's cider category last year, HUSA is now relaunching the Strongbow product with two flavors -- Strongbow Gold Apple and Honey & Apple -- and a national media campaign (no TV this year at least, but OOH, social, print and digital, beginning mid-April).