Beer Business Daily – beer industry news and numbers

New Packages for Bud Light Lime-A-Rita

June 15, 2012New Packages for Bud Light Lime-A-RitaDear Client:Despite cutting supply for Bud Light Lime-A-Rita 8oz cans -- or maybe partially because of it -- Anheuser-Busch is rolling out two new packages for the brand -- 16 oz. can 4-packs and 12 pack cans -- to hit the shelves July 23. A-B has much more canning line capacity for those two packages and can better meet demand. Lime-A-Rita already outsells other major A-B brands such as Shock Top, Select 55,

You need a subscription to access this article.Login now or subscribe to get daily industry insights!

Channels